Apple Reality OS (rOS) renamed to Apple xrOS for its possibly delayed mixed reality headset

Apple Reality Operating System (or rOS for short) just seemed to be rebranded to Apple xrOS. Analysts took it as a hint that Apple was close to launching its mixed or eXtended Reality (XR) device as planned for early 2023. New reports indicate that headset shipment is delayed to the second half of 2023 due to software-related issues.

Key insights in this post

  • Reports indicate that Apple rebranded Reality OS (rOS) to xrOS
  • Shipment of the mixed reality device seems delayed to second half of 2023
  • Expected volume less than 500.000 units in 2023 at a price of ~3.000 USD
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