metaverse

There are 7 posts tagged metaverse (this is page 1 of 1).

Generative AI paves the way forward of mainstream metaverses

All big tech companies except Apple are laying off 10.000s of staff; most pivot away from VR/AR developments to Generative AI (GenAI) like ChatGPT. However, GenAI is a key ingredient for mainstream metaverses, which I expect to be built on augmented — rather than virtual — reality.

Key points in this post

  • Big tech companies shifting focus from VR/AR projects to generative AI
  • Generative AI is actually a key ingredient for (m)any mainstream metaverse
  • These metaverses are expected to be visually mainly built on AR tech
  • The (r)evolution towards GenAI is driven by the industry’s need to create new experiences for the “Next Big Thing” as new cash cow or power house
  • Tech companies changing direction should not be seen as a setback for the metaverse but as a sign of the industry’s evolution towards AR in combination with generative AI and the potential for new and exciting possibilities
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MetaMarch Insights: 16 metaverses in the MetaPlayers Quadrant (MPQ2023Q1)

The metaverse is the next frontier of digital experiences, where people can interact, create, play and explore in immersive digital worlds. But not all metaverses are created equal. Some are more open and decentralized. Others are more focused on gaming or socializing. And some are more accessible and scalable. How can we make sense of this diversity and complexity? That’s where the MetaPlayer Quadrant comes in.

The MetaPlayer Quadrant (MPQ) is my recent framework to help you understand and navigate the metaverse landscape. It divides the metaverse into four categories, based on two dimensions: product versus platform, and (de)centralization.

In this very first implementation of the MPQ framework, we’ll dive deeper into the 16 metaverses that our researchers uncovered in the first quarter of this year. Hence, the MQP-2023Q1 edition or more popularly known as MetaMarch 2023.

Before we explore each one in more detail, a quick recap about the two axes.

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Introducing the MetaPlayers Quadrant: a game-changing framework for metaverses

Are you curious about the metaverse and how to navigate its diverse and evolving (virtual) landscape? If so, you might want to check out this launch post that introduces the MetaPlayers Quadrant or MPQ for short: a simple but powerful framework that can help you understand, compare and plot distinct types of metaverse experiences.

The MetaPlayers Quadrant (MPQ) framework by Mike van Zandwijk

Key points in this launch post

  • The MPQ is based on two dimensions: (de)centralization on one axis and productizing versus “platformization” on the other axis
  • Platformization measures the degree of openness and modularity that a metaverse offers to its creators and users. A metaverse product is more like its own (often true 3D) planet while a platform is more like a (2.5D) galaxy.
  • Centralization measures the degree of control and ownership that the creators and users of a metaverse have over its content, rules and economy.
  • By combining these two dimensions, there are four quadrants that represent various kinds of metaverse experiences:
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Alive and (busy) kicking!

Good day my friends,

You might be wondering when my (bi)weekly shares and monthly articles are coming again. Just a quick update that I am currently focused on a particular assignment which involves tons of research. Most are client specific so I cannot and won’t share these findings. Some are more generic yet jaw dropping like The Mukaab, a real-world Metaverse City if you will.

I will share these generic findings in an article around April 2023 due to client projects and personal time off for holiday and my kids’ birthdays.

Want more sooner? Feel free to follow or connect with me on LinkedIn where I am already sharing many developments by (re)posting and liking interesting news daily.

Have a wonderful Meta March!

The Metaverse Mall: the Future of Retail?

Imagine the metaverse became a reality: the lines of the digital and the physical are completely blurred with virtual objects superimposed onto our real-world. How would you picture a Metaverse Mall of the 2030s in a real-world scenario?

Key insights from this (sci-fi short) story

  • A metaverse mall is not necessarily an online 3D shopping center
  • Such a Meta Mall is primarily a physical, social “Smart Space”
  • A blend of digital personal companions and physical public sensors
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3 essential readings by visionary VR/AR pioneer Louis B. Rosenberg

Historically, Virtual and Augmented Reality did not become the “next big thing” in the 1990s because the internet did. After a VR Winter of 15 years, the metaverse hyped. Despite massive drops of Meta’s stock and staff similar across the board in Big Tech and crashing crypto currency, the metaverse is definitely not dead. So no: another long winter is not coming. The metaverse is inevitable. On one hand, perceiving the (digital) world in 3D is in our human DNA. On the other hand, almost the entire metaverse industry is already too big to fail.

The three recommended publications by Louis B. Rosenberg

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