The Economist just published a 20-minute must see metaverse video: “How will businesses use the metaverse?” The film shows how creative industries like Hollywood and game studios are using metaverse technologies such as AI and Digital Twin next to AR/VR. If this sounds like a tech wave, wait till you see the social tsunami.
My key insights from this video
Leading industries like cinema, the army and healthcare are fully using “meta-tech” so the turning point for massive adoption is around the corner.
Global issues like climate change are faced with AI and Digital Twins as “the operating system of the metaverse” but there is still a big problem:
Lack of standards. We need protocols and structures to easily navigate from one (3D) world to another like we do with websites already.
Niantic, best known for Pokémon Go, revealed its upcoming Augmented Reality headset for outdoor use. Combine this with its super precise visual positioning system called Lightship VPS and you’ll get a glimpse of what the near future of a city-wide metaverse holds.
Key insights on outdoor Niantic AR2 versus indoor VR/AR
Historically, Virtual and Augmented Reality did not become the “next big thing” in the 1990s because the internet did. After a VR Winter of 15 years, the metaverse hyped. Despite massive drops of Meta’s stock and staff similar across the board in Big Tech and crashing crypto currency, the metaverse is definitely not dead. So no: another long winter is not coming. The metaverse is inevitable. On one hand, perceiving the (digital) world in 3D is in our human DNA. On the other hand, almost the entire metaverse industry is already too big to fail.
The three recommended publications by Louis B. Rosenberg